The Journal
Notes on culture, gathering, and what makes work feel alive.
September 29, 2026 · 4 min read
How Innit Tripled Tishman Speyer's Coworking Community Event Attendance
A 90-minute oyster shucking pop-up turned a typical grab-and-go office event into the most-attended member event of the season.
September 29, 2026 · 4 min read
How Innit Planned an Out-of-the-Box Client Engagement Event for Amazon and Intuit
When a relationship matters, the usual dinner reservation will not cut it. Innit found an experience built for connection at Electric Shuffle NYC.
September 29, 2026 · 5 min read
Built for Corporate Event Planners: How Innit Takes Vendor Research Off Your Plate
Corporate event planners: skip the vendor research. Innit sources, vets, and matches standout vendors so your office events draw a crowd.
September 29, 2026 · 6 min read
Beyond the Build-Out: Why Real Estate Developers Partner with Innit
Converting properties into coworking spaces? Innit's community events help drive membership, retention, and appeal to the next generation of members.
September 29, 2026 · 5 min read
Why Coworking Spaces Choose Innit for Community Events
Coworking operators: boost event attendance, member engagement, and retention. See how Innit's curated pop-ups tripled turnout at a Tishman Speyer space.
August 18, 2026 · 4 min read
The Quiet Genius of Wildflower Farms & What Every Boutique Brand Can Learn From It
Wildflower Farms doesn't just sell a stay. It sells a memory. Here's why the most powerful brands stop marketing and start building moments worth talking about.
August 10, 2026 · 4 min read
The Art of Doing Things With Your Hands
On yoga in front of the Louvre, a handbag-making class three subway stops from the office, and why the best team building doesn't look like team building at all.
June 23, 2026 · 6 min read
The Plot of Doing Many Things
I found myself trying to explain what I do. Not in the casual way, but in the slightly more terrifying 'sum up your entire existence in one clean sentence' way. What followed was an inconvenient realization about the pressure to be one thing.
June 22, 2026 · 5 min read
Brand Trust and Marketing: The Shift to the Micro-Influencer
Trust is finicky. As the influencer economy balloons to a projected $40B in 2026, brands are reckoning with a simple question: can unrelatable mega-influencers still move the needle — or is it time to invest somewhere else?
June 17, 2026 · 4 min read
Rare Cuts: Why One of Our Favorite Luxury Concepts Started With a Fish
What could a ceremonial tuna cutting possibly have to do with diamonds? At face value, very little. But the most memorable brand experiences rarely come from obvious overlap.
June 16, 2026 · 4 min read
Why the Teams Working the Hardest Often Need Experiences the Most
There's a predictable moment inside high-performing companies when people stop experiencing things together — even while they keep working together. Here's what we've learned about reversing that.