How Innit Planned an Out-of-the-Box Client Engagement Event for Amazon and Intuit

At a Glance

• Client: Amazon
• Guests: Amazon and Intuit teams
• Venue: Electric Shuffle, NoMad, NYC
• Event type: Client engagement offsite

The Challenge: Stand Out in a Key Client Relationship

Our contact at Amazon manages the company''s relationship with Intuit. She wanted to do something different for them: an event that felt more personal and memorable than a standard client dinner or happy hour. The goal was to give both teams a chance to connect outside the meeting room and strengthen a relationship that matters to the business.

Innit''s task: find a fun, unexpected venue that would impress the client and make it easy for both teams to connect.

The Solution: High-Tech Shuffleboard at Electric Shuffle

After researching options, Innit landed on Electric Shuffle''s NoMad location. The venue puts a modern spin on shuffleboard, using camera technology that tracks every puck, keeps score, and captures live replays guests can share. It is set up for groups, with private event spaces for company outings and networking events.

Why it was the right fit:

• It breaks the ice. Friendly competition gets people talking and laughing, which is hard to replicate across a dinner table.
• It mixes the teams. Shuffleboard naturally puts Amazon and Intuit guests side by side, building connections across both companies.
• It is memorable. An experience that is genuinely different is the kind clients talk about after the event.
• It was turnkey for our contact. Innit handled the research and venue selection, so she could focus on her client.

Why Client Experiences Pay Off

Keeping a client is far more valuable than finding a new one. Bain & Company research is widely cited as showing that a 5% increase in customer retention can lift profits by 25% to 95%. Acquiring a new customer is estimated to cost 5 to 25 times more than keeping an existing one.

Experience plays a big role in that loyalty. In Salesforce''s "State of the Connected Customer" research, 91% of respondents said a positive customer experience makes them more likely to purchase again.

A thoughtful, memorable event signals that you value the relationship beyond the contract. That is the kind of goodwill that carries into renewals, expansions, and referrals.

How Innit Makes Client Events Easy

We do the research. Innit sources and vets venues and experiences so you do not spend hours comparing options.

We match the experience to the relationship. We choose events that fit your guests and your goals, whether that is building rapport, celebrating a milestone, or making a strong impression.

We find the unexpected. Innit brings ideas that stand out from the standard steakhouse dinner.

You get the credit. Your client remembers the experience, and the person who made it happen.

Plan Your Next Client Event with Innit

Want to give your clients an experience they will remember? Contact Innit to plan your next client engagement event.