How Innit Tripled Tishman Speyer's Coworking Community Event Attendance

At a Glance

• Client: Tishman Speyer coworking space, West Village, NYC
• Event: 90-minute oyster pop-up with The Wandering Shucker Co.
• Typical attendance: 15–17 members
• Innit event attendance: 47 members (roughly 3x)
• Repeat engagement: 35% of attendees came back for seconds within the hour

The Challenge: Low Engagement at Coworking Community Events

Community events at this Tishman Speyer workspace usually attract 15 to 17 attendees who grab their food and go back to their desks. For coworking spaces, this kind of turnout is a missed opportunity. Member events are meant to build community, drive networking, and give people a reason to come into the office.

The Solution: An Oyster Pop-Up Built for Networking

In July, Innit brought The Wandering Shucker Co. to the Tishman Speyer workspace in the West Village for a live oyster shucking experience. Instead of a standard catered spread, members got something new: fresh oysters shucked right in front of them, with the shucker working the room table to table.

The Results: 47 Attendees, and No One Left Early

The oyster pop-up brought 47 members together, roughly triple the space''s typical event attendance. Just as important, people stayed. Rather than grabbing and going, attendees mingled, networked, and got to know other members of the coworking space. In fact, 35% of attendees came back for seconds within the hour.

What Members Said

"Everyone was so excited about the novelty of the experience…oysters in the office, how cool! Also, the oysters were delish, some of the best I''ve ever had."

"Bringing the office together."

"Loved how people stood around talking and eating."

Why Oysters in the Office Worked So Well

Innit paired the vendor to the crowd, not the other way around. A shucker moving table to table pulled people out of their headphones and into conversation. Members did not just eat — they networked, chatted, and built relationships over fresh shellfish.

That is the difference between office catering and a true workplace experience. The right vendor, matched to the right audience, turns a routine community event into something people talk about.

Frequently Asked Questions

What are good event ideas for coworking spaces? Interactive food experiences, like a live oyster shucking pop-up, tend to outperform standard catering because they give members a reason to stay, gather, and talk.

How can coworking spaces increase event attendance? Choose novel, hands-on experiences matched to your members. At Tishman Speyer''s West Village workspace, swapping a typical catered event for an oyster pop-up tripled attendance.

Does Innit plan corporate events in NYC? Yes. Innit curates and hosts office pop-ups and community events for coworking spaces and workplaces across New York City.

Plan Your Next Office Event with Innit

Looking for office event ideas that actually bring your community together? Contact Innit to plan a pop-up your members will not want to leave.