Why Coworking Spaces Choose Innit for Community Events

Community Is What Members Are Paying For

Desks, Wi-Fi, and coffee get members through the door, but they are not why members choose a space. In Deskmag''s global member survey, the top deciding factors were a social atmosphere (59%), interaction with other members (56%), and a strong community (55%), ranking above location and value for money.

Events are an incredible avenue for coworking spaces to build community. The Deskpass U.S. Coworking Survey found that a welcoming staff and member events have the biggest impact on members'' sense of community.

More Spaces, More Choice for Members

Competition is growing. U.S. coworking locations grew 15% from the start of 2025 to 2026, adding more than 22.5 million square feet. In Manhattan alone, there are more than 12.4 million square feet of flexible office space. When members have options, the space with the stronger community wins the renewal.

The Challenge for Community Teams

Community managers are expected to keep a calendar of fresh, well-attended events while also balancing tours, onboarding members, and handling day-to-day operations. The common pain points:

• The same events get stale. Members have seen the bagel breakfast and the happy hour. Keeping programming fresh takes constant research.
• Finding good vendors takes time. Sourcing, vetting, and booking a vendor who is reliable and right for your members can eat up hours of a community manager''s day.
• Grab-and-go does not build community. When members take food and head back to their desks, the event checks a box but does not create connection.
• You need results to show value. Leadership wants to see that programming drives engagement and renewals.

How Innit Helps Coworking Spaces

We keep your calendar fresh. Innit brings experiences your members have not seen before. Live oyster shucking? Check. Thai iced tea cart? On it. Stained glass workshop? Of course.

We handle the vendor research. Innit sources, vets, and provides a seamless booking experience. This lets your team focus on members instead of vendor searches.

We match the vendor to your members. Every experience is paired to your crowd and your space, not the other way around.

We design for connection. Interactive, in-person experiences pull members out of their headphones and into conversation, turning an event into real networking.

Why It Matters: Retention and Referrals

Connected members stay longer and bring others with them. According to Deskmag''s 2022 survey, over 86% of spaces say member referrals are one of their most important sources of income. Events that spark real relationships create the members who renew and recommend your space.

Proof in Practice: Tishman Speyer

At a Tishman Speyer coworking space in NYC''s West Village, community events typically drew 15 to 17 attendees who grabbed their food and left. Innit brought in The Wandering Shucker Co. for a 90-minute oyster pop-up.

• 47 attendees, roughly triple typical turnout
• No one left early; members stayed to network
• 35% came back for seconds within the hour

"Everyone was so excited about the novelty of the experience…oysters in the office, how cool!"

"Bringing the office together."

"Loved how people stood around talking and eating."

Plan Your Next Member Event with Innit

Ready to give your members an event they will talk about? Contact Innit to plan your next community event.